Engagement metrics are estimated from public reactions/comments/shares on recent posts. True reach/impressions require the Page owner's token (Meta OAuth deep-audit — Agency tier).
Fix these 5 first
[Setup & Branding] Add a cover photo (851×315) with your offer in 3 words — it's the first thing visitors see.
[Setup & Branding] Add a profile photo/logo (360×360) — pages with a face or brand mark convert better.
[Content & Engagement] No video/reel posts detected — video gets 2-3× the reach of photo posts on Facebook.
[Content & Engagement] Add photo posts — images stop the scroll and drive the most reactions.
[Content & Engagement] Share links (blog, guides, offers) sparingly — they build authority and click-through.
Pillar breakdown
Setup & Branding20/35 (57%)
Add a cover photo (851×315) with your offer in 3 words — it's the first thing visitors see.
Add a profile photo/logo (360×360) — pages with a face or brand mark convert better.
Content & Engagement16/35 (46%)
No video/reel posts detected — video gets 2-3× the reach of photo posts on Facebook.
Add photo posts — images stop the scroll and drive the most reactions.
Share links (blog, guides, offers) sparingly — they build authority and click-through.
Trust3/15 (20%)
Verify your Page (Meta Verified, ~$22/mo) — the blue check lifts trust immediately.
Reviews matter: aim for 4.0+ stars. Reply to every review (good and bad) — it signals you care.
You have few or no visible reviews — ask happy customers for a review after a good experience.
Ads-Readiness12/15 (80%)
Thin About copy — ad reviewers and visitors both judge the Page by its description.
Copy-ready rewrites
Intro / bio — 2 variants
Variant 1 (≈120 chars) · 118 chars
Maple & Main Coffee — Cafe in We, done right. See what we're up to, drop a question, or tap the button to get started.
Variant 2 (≈150 chars) · 114 chars
Welcome to Maple & Main Coffee! We're your We-area coffee. New posts weekly — follow along, or reach out any time.
CTA button — 3 options
Call Now
Best for contractors, plumbers, and service pros.
Shop Now
Alternative with a different action.
Send Message
Alternative with a different action.
Caption templates — 5 ready to paste
Behind-the-scenes
Here's what a busy day looks like at Maple & Main Coffee. No filters — just how we work. What's one thing you'd want to see next?
Customer win
Another customer just booked with us. Straight from a customer who trusted us. If you've been thinking about it, this is your sign.
Question / poll
Quick question for We: what matters most when you pick a coffee? Drop your answer below 👇
Tip / value
3 coffee tips we swear by:
1. Show up consistently — 3+ posts a week beats one perfect post
2. Reply to every comment within 24h (it trains the algorithm)
3. Use your CTA button — most pages never set one
Save this for later — you'll thank us.
Offer / CTA
Heads up: we still have Cafe available this week. Tap 'Call now' — tap the button on our page.
Content-idea hooks — 10
The #1 mistake coffees owners make (and how to avoid it)
5 signs your coffee is working — and 3 it isn't
How we booked for We customers in under 30 days
What nobody tells you about choosing a coffee
Before you book — 3 questions to ask any coffee
A day in the life: Maple & Main Coffee edition
We asked 50 customers what they wished they'd known. Here's the answer.
Why we started Maple & Main Coffee (and what it costs us)
The difference between a good coffee and a great one
Your coffee questions, answered (part 1)
30-day fix plan
Week 1 — quick wins— Do these today; they take under 30 minutes total.
Add a cover photo (851×315) with your offer in 3 words — it's the first thing visitors see.
Add a profile photo/logo (360×360) — pages with a face or brand mark convert better.
Week 2 — content engine— Build a posting rhythm that keeps you in feeds.
No video/reel posts detected — video gets 2-3× the reach of photo posts on Facebook.
Add photo posts — images stop the scroll and drive the most reactions.
Share links (blog, guides, offers) sparingly — they build authority and click-through.
Week 3 — trust & proof— Collect and respond to reviews; verify the page.
Verify your Page (Meta Verified, ~$22/mo) — the blue check lifts trust immediately.
Reviews matter: aim for 4.0+ stars. Reply to every review (good and bad) — it signals you care.
You have few or no visible reviews — ask happy customers for a review after a good experience.
Week 4 — convert & measure— Re-audit and see your PageScore delta.
Thin About copy — ad reviewers and visitors both judge the Page by its description.